The construction of a fashion start-up requires specific skills – acquired through years of experience – a deep knowledge of the system at every level as well as the different steps to be taken, with a related timing.
As part of the construction of the relevance of independent designers, we know the importance of participating in awards and competitions, that can be proved essential for the visibility of the designer as fashion designers professionals. In recent years we have coordinated and supported several designers to achieve the final stages of many competitions and various awards including Andam Prize, Who’s on Next? and Woolmark Prize.
Another important aspect of brand development are collaborations and special projects, which involve the implementation of visibility and sales opportunities. This provides for strong connections that the agency has developed in 20 years of activity. Some of the collaborations managed by Next/Agency are those between Repetto shoes and The Blonde Salad, Marco Rambaldi and Stiù Shoes, Miaoran and Dr Martens.